The store opens Lebyazhie environmental goods Veska - with food, makeup, household means without chemistry. The founders say, that such products and in such quantity in Belarus still has not brought - only certification took one and a half years. TUT.BY looked, how much are ecoproducts, and learned, What is the peculiarity of buckwheat 10 rubles.

"There are no stores in the Eurasian space"

Biomarket Veska opens on Saturday (24 August) Winners on the avenue, 129, sales area takes about 160 "Squares". It sells food, the drinks, cosmetics and household remedies. How to assure the creators of the store, all organic and grown in pure lands, without synthetic additives. In Veska will find a vegan products, raw foodists, as well as people, who can not eat gluten.

In Minsk, in a similar format used to work only online biomarkety, an offline store opened company "Biomelnitsa". The founders - Alexey Sotnikov, Kirill Les, also in the extract from the Unified State Register among the owners of the company listed Svetlana Safronenko. All came to ekoriteyl from different fields - cosmetics, construction, Finance.

- In Minsk there are people, who go for such products to Lithuania, Poland, Germany. The idea to open the shop came to one of our founders, since it is basically fallow field. Such stores in Belarus is not something that is not, they are not in Eurasia, - says one of the owners Aleksei Sotnikov.

How expensive to Biomagazin ecoproducts?

The store many products from Germany, meat - from Italy, olives - from Greece, Cosmetics - Switzerland, "Green" household cleaning products - from Austria.

We study the price tags. lemon cookies, 200 grammes - 10,35 ruble, bottle of 0,7 liter of juice - 14 rubles, coffee lupine, beans and grains on the average costs 20 rubles, olives sold as a small jar of 15 rubles, and cans on 1,5 Kilo for 100. We found on the shelves and vegan mayonnaise for 10 rubles, large variety of oils 18 and 30 rubles, and cereals. for example, package 200 grams of green (young) buckwheat from Germany are selling for 10 rubles.

- Buckwheat is grown on organic plantations, where it is not used any chemicals, no chemical fertilizers potash. Land is completely clean - only organic. In Belarus there is no such.

The sale also features biomyaso - from animals, which is grown in a special way and fed environmentally friendly products.

The store has a large container of household assets, who plan to sell by the glass. Appears and automatic bottling olive oil.

"The target audience of the store - the non-poor"

Biomarkete until all foreign products. The law obliges the company to include in the sale and the domestic range.

- Belarusian product will be in a month or two in the form of farm products, it will "milk", eggs, fresh. Find bioproducts in Belarus difficult. We appealed to the Belarusian Chamber of Commerce and the Society of farms. We were advised to seek information on the Internet, but everything is limited. The Belarusian suppliers have supply disruptions and products. And it is small amounts, which quickly dismantled in the markets.

Founders establish direct supplies from foreign manufacturers, all brand partners an exclusive agreement for the distribution of, therefore, in the shop prices are comparable with European.

- Target audience of the store - the non-poor, segment and the average plus a premium. That is a healthy lifestyle, This young mom, this people, who are committed to the European way of life, this yoga, Vega, vegetarians, raw foodists. In Europe, it has already been delivered for more flow 20 years, and we have just begun to develop.

Also, the owners are counting on buyers from Russia, while there most biotovarov under sanctions.

"Get documents for goods worth how to open a new store"

On the wall at the entrance - an exhibition of European certificates. Natural cosmetic standard, BDIH, Vegan, ISO 14 001, Eco test, Animal Friendly, Cosmebio, Ecogarantie, Demeter and EU Organic Bio - all products in the store are marked by these signs.

- All certificates ekoorganicheskih goods, which are present in the world, we have in the copies. German Demeter - the most expensive and hard. With this sign is usually more expensive biotovar, because all the frames are sustained bioorganiki, - says Alexey Sotnikov.

In spite of this, bring ecoproducts directly to Belarus was problematic.

- Firstly, logistics. Secondly, there are standards and regulations, on which our law does not recognize all European certificates, - here it's just a piece of paper. We did everything from scratch. imported party, gave to the selection of the act, then were tested, received reports, Based on these and other documents made the declaration of conformity, who recognize by our standards. I had to go through hell. Imagine, how much is it: how to open a new store.

As long as there is no cheese on sale, meat - not in the full range. Sotnikov attributes this to the sanctions against Russia.

- Ministry of Agriculture and Rosselkhoznadzor in a bundle. We have restrictions on the import of goods - on the import ban argue various diseases. To bring sausages, prosciutto, we needed to spend a lot of effort for a permit.

"Biomelnitsa" invested in the project from several shops Veska 1,2 million euros. Sotnikov says, that the return on a store plan during the year, but it remains to be seen, how will sales.

The plans of the company to open 3-4 points - on the avenue Dzerzhinsky, New Borovoy, and to develop online store. maybe, Veska will be released in the regions - the company is in talks with potential partners in the Vitebsk and Brest.

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